Digital Marketing

 

Digital Marketing

Digital marketing is the promotion of products or services through digital channels, such as search engines, websites, social media, email, mobile apps, and other forms of online media. The goal of digital marketing is to reach a target audience and engage with them in a way that leads to increased brand awareness, customer engagement, and ultimately, sales and revenue.

Digital marketing tactics may include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, email marketing, social media marketing, and more. The key advantage of digital marketing is the ability to reach a large, global audience through a variety of online platforms, and the ability to track the effectiveness of these campaigns in real-time using analytics tools.