Copy Writing

what do you mean by Copy Writing ? 

Copywriting refers to the act of writing persuasive and compelling content, known as "copy," to promote a particular product, service, idea, or brand. The primary goal of copywriting is to encourage the reader or viewer to take a specific action, such as making a purchase, subscribing to a newsletter, or filling out a form.

Copywriting can be used in various marketing channels such as advertisements, social media posts, email marketing, websites, and more. It involves researching and understanding the target audience, identifying their needs and desires, and crafting a message that resonates with them.

In summary, copywriting is the art and science of writing words that persuade and influence people to take a particular action.