What do you mean by Search Engine Optimization ?

 What do you mean by Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing a website or a web page to improve its ranking and visibility on search engine results pages (SERPs). SEO involves a variety of techniques that can be used to improve the relevance and authority of a website in the eyes of search engines like Google, Bing, or Yahoo.

The main goal of SEO is to increase organic traffic to a website by improving its ranking for relevant search terms. This is achieved through a combination of on-page and off-page optimization techniques, including keyword research, content creation, link building, technical optimization, and more.

SEO is an ongoing process that requires continuous monitoring and adjustment to stay up-to-date with the ever-changing search engine algorithms and user behavior. Effective SEO can lead to increased visibility, credibility, and ultimately, more conversions and revenue for businesses.